I've seen all of Michel Gondry's work including a handful of his music videos. In his films (i.e. Eternal Sunshine of the Spotless Mind, Human Nature and The Science of Sleep) he creates these strange, surreal worlds that blur our interpretation of reality as we know it. That said, I've heard about this film for more than a year and, after hearing the premise, couldn't believe that any studio would agree to back it. I like the idea. Plus, it looks like everyone is having fun in the trailer. I just think it's refreshing to see a brilliant idea pumped through the Hollywood sequel machine. I'm definitely buying a ticket for this one.