My buddies at work thought up this website and campaign concerning the departure of Lebron James - http://www.breakupwithlebron.com/.
Basically the campaign invites former Lebron James fans to bring in their old #23 jerseys to your local Your's Truly store in Canton, Cleveland and Akron and donate them to homeless shelters in Miami. In exchange you get a "It's not us, it's you" shirt. All donations go to charity.
I know these guys paid for this out of their own pocket, so let's give them some support so they can recoup the costs. I thought this was a great idea and encourage you to visit the site. By the way, video was shot, non gratis, by Stonekap Studios, located in Canton, Ohio.
Check er out.