Showing posts with label copywriter. Show all posts
Showing posts with label copywriter. Show all posts

Wednesday, December 30, 2020

Eimer's Top Reads of 2020

In early 2020, after posting my Top 9 Great Post Apocalyptic Reads way back in March 14, the place that I work sent everyone home to partake in mandatory WFH fun for the rest of the year. Which then turned into the beginning of 2021. And now, more than likely, it's looking like this WFH parade will extend well into the summer of 2021 ... if not probably beyond. 

With everything shut down, nowhere to go, and nothing to do, I thought Governor Dewine's Covid-19 Stay-At-Home Order would prompt me to sit back, cuddle up with a nice glass of whiskey, and read, and read, a read to my hearts content maybe even surpassing a personal record of total books read. 

Well, I was wrong. Except for the whiskey part. 

After March, the procrastination got worse. All of the things I wanted to do, I put off. And, pretty much, just started drinking .... anything I could possibly get my hands on. The depression transformed into gluttony, which transformed into sadness, then anger and finally acceptance. Finally, in the summer of 2020, I woke up from my doldrums, started working out again, drawing again, creating again ... and yes, even, reading again. 

With this newfound creativity, I was able to knock out a bunch of relevant, interesting, fun, topical books. Well, some not so topical but still nevertheless damn interesting. So here, folks, is my list of 2020 Top Reads, in no particular order:

Beastie Boys Book 

by Michael Diamond and Adam Horovitz

Loved. Loved. Loved this book and not just because I'm a Beastie Boys fan. Well, that's probably half of it. But, it's just an inspiring story of three creative kids finding new sounds, meeting new people and pushing that imagination bar. From sampling, to writing, to music, everything that the Beastie Boys did was steeped in creativity, trying new things and just seeing what sticks. Making music was their platform, but having fun and creating great friendships was key to this fruitful collaboration between three bad brothers you know so well. From the days of Rick Rubin and Licensed to Ill, to sampling with the Dust Brothers in California, to returning to their musical instrument roots in Check Your Head, and beyond all the way to the death of MCA (Adam Yauch), the story is filled with a historical breakdown of music that inspired, warts and all creative process, and the inspirational, musical-minded folks they met along the way who helped shape these guys into the band that they became, and the fantastic experimental music they made along the way. It's a long book, but well worth the read. May even inspire you to get off your butt and do something, anything .. in the spirit of creativity.


The Library Book

by Susan Orlean

I never thought I'd find a book about a library so intriguing. Then, I found out that Susan Orlean, author of The Orchid Thief, was at the helm. In subsequent chapters, this immersive book takes you through the history of The Los Angeles Public Library as well as the hunt for the 'arsonist' who started the 1986 library fire that destroyed more than one million books. As a fan of my local library in Martins Ferry, as well as the Grandview, Columbus, Hudson, and Upper Arlington public libraries in Ohio (which I have visited, continue visiting, and borrowing with full gusto), I enjoyed this book which goes through the inner-workings of a library and brings back that warm, welcoming, nostalgic feeling that you get whenever you walk through its doors. Orlean weaves three distinct books into one; true detective, historical, and educational, which comes together for a really enthralling read.


Full Throttle

by Joe Hill

Wow! Joe Hill is pumping out some pretty, pretty, pretty kick-ass short stories. Check out 21st-Century Ghosts and Strange Weather. This collection contains a ton of goodies. Some of my faves include Wolverton Station, Faun, All I Care About is You, Mums, and Dark Carousel. The audio version did not include Twittering from the Circus of The Dead. So, I'm curious about that one. But, all in all, a great collection. But, by far, the most inspiring writing comes from the Prologue, which is titled 'Who's Your Daddy?' in which he waxes nostalgic about growing up around his dad and the many different inspirations for his eventual career in writing.


Borne

by Jeff VanderMeer

Thoroughly enjoyed VanderMeer's first book in the Southern Reach Trilogy (Annihilation). The other two books, not so much. But, I was intrigued that he decided to delve into science-fiction once again with Borne. Man, this is an odd book. The tone reminded a little bit of Margaret Atwood's Oryx and Crake. But, this book can stand on its own as an odd piece of post-apocalyptic sci-fi. I don't want to give too much away but VanderMeer's imagination is able to run wild with a humungous, angry lab-grown grizzly bear followed by an army of smaller grizzly bears, robots, bio-tech, destruction, mayhem, magicians and an odd little creature named Borne. Just an entertaining read from start to finish. It's an odd one. But if you're a sci-fi fan, you'll be happy you picked it up.


Recursion

by Blake Crouch

I'm a sucker for time travel books and this one definitely delivered. I would consider this a fresh take on the 'sometimes-tired' time travel genre. But this was a page turner. Great writing from Blake Crouch. This motivated me to snag his other book 'Dark Matter' and check out his scripted TV series 'Wayward Pines'. I just found out that this will be made into a Netflix series as well. Look, if you like sci-fi, time travel and just a different 'out there' supernatural story, this is a great book for you. 'Nuff said


Fire!: The Zora Neale Hurston Story

by Peter Bagge

In his later years, Cartoonist/Writer Peter Bagge (of 'Buddy Bradley' and 'Hate 'fame) has decided to turn his muse lens towards strong-willed, tenacious female character studies such as 'Woman Rebel', 'Credo', and finally 'Fire!'. In Fire!, Bagge tells the warts and all story of writer Zora Neale Hurston (best known for her novel 'Their Eyes Were Watching God'), who was a free-spirited black woman in the early 1900's when 'black' and 'woman' and 'free-spirit' were considered taboo by the white elite. It's a fun, entertaining, thoughtful ride with snippets of Zora Neale's life peppered across the pages in Bagge's famous cartoon style. I tip my hat to Bagge, a white male, who had the courage to take on the subject matter. Some may balk at a white man telling the story of a black woman. But, like I said, this is a story of a strong-willed woman who found success despite the obstacles thrown at her, which I think is an uplifting story that will inspire women and men of all ages. Looking forward to reading Woman Rebel and Credo in the near future.


Stranger in the Woods

by Michael Finkel

What a great book to read during the Covid 19 pandemic! The story is a true-life story of Chris Knight, who wandered into the woods in the early 80's and, pretty much, never came out until getting arrested 26 years later. The book makes you question what's important in this world. Getting likes on Facebook or Instagram? Or just enjoying life and the great outdoors as the day is here? Obviously we don't all have to be a hermit like Chris Knight and hide in the woods for 26 years, but there's some nice little snippets about enjoying life that I'll definitely take with me on my life journey. Minus all the burglary charges held against him and some of his personal psychological flaws, this Knight guy may be one of the smartest guys in the world. Stay tuned and I'll let you know in (hopefully) 40 years.


Kent State: Four Dead in Ohio

by Derf Backderf

Great book by Backderf. Lots of research and interviews went into this book, which follows the fateful days leading up to the killings of four students at Kent State in 1970. The history, the backstory and the character arcs (and of course the art), had me transfixed from the first few pages, then I was hooked. What a great undertaking to create this book. Hopefully he gets the awards and recognition for this. Personally, I didn't know much about the Kent State shootings, this totally filled in the blanks (and then some). Just a great story overall. If you liked this, I highly recommend Derf's other books, 'My Friend Dahmer' and 'Trashed' as well.


March - Book One

by John Lewis, Andrew Aydin, Nate Powell

What an extremely appropriate book to read in 2020. About the life, story, and heroism of John Lewis. I knew a little bit about John Lewis, but this book is packed full of history, biography, and crazy racial injustices that didn't happen too long ago. It's amazing how far we think we've come, only to continue to be reminded that we've got a lot of work to do together as a nation to heal our wounds. With great story arc by Lewis and Aydin as well as fantastic artwork by Powell; I probably should've picked up this book sooner. But, I'm sort of glad I saved it for right here, right now. Looking forward to Book Two and Book Three of the series

Other Top Reads From Year's Past:

Tuesday, September 29, 2015

12 Inspiring Books About The Creative Process

Based on some sound advice from copyranter, I picked up an advertising book called ‘When Advertising Tried Harder: The Sixties: The Golden Age of American Advertising’ by Lawrence Dobrow. The book is good. It highlights the exact moment when the ad agency as you know it today formed … a creative director, a copywriter and an art director working in unison to create great ideas in both form and function that answers to the goddamn brief (most of the time).

The book inspired me! My next idea (which I cannot share right now due to legal mumbo jumbo) pushed the creative bar. Working with a talented team of writers and designers, we pulled off the impossible, and put together a half-decent ad concept, which spawned an entire look and feel for the website, printed collaterals, emails, and banner ads. Yay!

I wanted to pay it forward by sharing 12 books that have catapulted my occipital cortex to creative greatness; 12 books that talk about the turmoil, the struggle, and the internal strife that affects every creative person. The creative process. The damned, gut-wrenching, glorious creative process.

Whether you’re a writer, actor, designer, painter, Lego builder, cartoonist, bartender, or even a garbage man—I'm certain you'll get some tiny creative nuggets from each of these books that will inspire, or reaffirm, the way that you approach a new creative concept. (Complete with links to Amazon.com.

King gets personal with some tidbits about his life, his drug addiction and his accident (which almost killed him)—complete with some nuggets about his creative process and how he hates when people use adverbs.
Through these essays, Bradbury weaves little tidbits of his personal life combined with diligent practices that he used to transformed himself into one of the best short storytellers in the biz.

You know what I hate? Books written by successful businessmen that talk about their successes and never about their failures. Catmull, one of the founders of Pixar and the current President of Pixar animation and Walt Disney Animation Studios, does the exact opposite. This book is filled with failures, mistakes, blunders and the like that happened to Pixar.

Many of you millennials may not know William Goldman. At the time, he was the hottest screenwriter in Hollywood as well as a respected and published author. Here, check out his Wikipedia entry if you don’t believe me. In any event, Goldman talks about the industry, his process, his successes and, more importantly, his failures. He even shows you how he goes about adapting his own short story into a screenplay. If you like this, then you should also check out his follow-up, Which Lie Did I Tell? MoreAdventures In the Screen Trade.

I read this book about 16 years ago and it still resonates with me to this day. Corman talks about his creative process and his go-for-broke film-making style. He’s like a film-making MacGyver, figuring out how to use all the pieces and parts of his films to make money--with great back stories about his films.

You may not think you’re going to get anything out of this book, but you will. Creatively, Stern pushed the bar in his industry so much that he had to invent the rules in order to break them. Lots of good stuff here that will motivate you to shoot for the moon - and hopefully land among the stars.

Callahan became a quadriplegic after an auto accident when he was 21. After that, he transformed his angst into cartoon form – with extremely controversial results. Personally, I thought they were funny. But, a lot of people didn't share my same feelings. This memoir that talks about how he vanquished his inhibitions and just drew whatever morbid muse sparked his fancy.

Chuck has an ego, but that’s okay. He also has a bit of a chip on his shoulder. Again, okay. After you read this memoir, you’ll understand a bit more about this ultra-creative man who dreamed up most of the Looney Tunes characters you’ve grown to love. There are tons and tons of entertaining stories on his successes, failures and battles with the powers that be - not to mention basic office life at Warner Brothers studios. Highly recommended.

This is a blow-by-blow history of Mad Magazine including stories from the usual gang of idiots who contributed to the inspirational, best-selling magazine of my youth. Great stories about editor Harvey Kurtzman and eccentric publisher William Gaines (who also created the oft-repeated, never duplicated Tales from the Crypt series).

Just some great inside stories from the cast, crew, directors, guest stars and writers. In addition to the history of the show, you get a first-person account (from the creative people themselves) on the entire creative process, how skits are written,  how they're chosen and, finally, how they’re performed, etc - with backstories galore. Sadly, Eddie Murphy refused to be interviewed for the book (asshole).

Just an inspirational story about how a budding filmmaker made his own path and put together some dough to make a small movie for a small Mexican market and how it just exploded. Rodriguez goes through everything here from how he sold his body to medicine for production money, to his screenwriting process, all the way to filming and post-production – and finally instant success. It’s a road with a lot of bombs, failures and potholes, which I love to read about.

If you're a fan of STAR WARS, or a fan of the film-making process, you'll love this book. It's a long book with very small text. But it kept my enthralled from beginning to end. Great behind the scenes pics and inside scoops on the heartbreak, the triumph and the creativity that was poured into this film. This is the definitive book on one of the most important movies of all time. Highly recommended.

So, now it's your turn. Do you have any recommendations that aren't on this list?

Monday, July 19, 2010

Two months. Three rejections.

It's funny.

After I finished editing my children's book for mass consumption, I thought the hard part was over and the easy part was coming up:

"Send it to a literary agent who would take one look at it, call me up and tell me that I am the Steinbeck of Children's Book Literature."

And continously praise me for my innovation and geniusness (is that even a word?).

Well, as all writers know...it's a tough road to hoe. I assumed I would just send this story out and people would be clamoring for the chance to turn this story from my head into a bonafide children's book - with movie rights to come in a couple weeks.

Not the case.

I've since sent my 'exclusive' story out to two agents and one publishing company.

To surmise all of their feedback:

- You've got a great story here
- But its not for us
- There are a lot of great ideas out there.
- We have to pick and choose the great ones.
- But we may be wrong.
- We encourage you to try other publishers and agents.
- Blah, blah, blah.

I agree. Living the life of a copywriter and cartoonist, you learn to live with rejection.

It feeds the fire.

That why, I'm going to keep sending it out for representation. I believe in this story. I think it needs to be told. I think it's fun.

But, if nothing happens within a month or so, I just may have to rethink my strategy and do this one on my own.

Maybe a version1 with my drawings.

Then, down the line, a version 2 with a professional illustrator's drawings.

In any event, onward and upward.

Monday, December 28, 2009

More Eimer in 2010

Anyone that has a had a kid (or kids) knows that the first two (or three) years are the toughest.

Literally, you have to give up everything to take care of these little bundles of joy. Unless, of course, you're a shitty father or mother.

In any event, the past three years (my wife and I had two kids in less than two years), I've put a lot of stuff on hold in my life including writing, cartooning, running and reading. Oh yeah, and hanging out with friends.

Don't get me wrong, I know that my life is never going to be the same. Hell, that's probably half the reason I signed up for Parenthood. I know there will be challenges, obstacles and problems ahead. There will also be fun times too!

I think having these little munchkins running around the house has revived the creative juices and passion to create. So create I will.

In 2010, I've started a number of projects and set a couple personal goals for myself. Some of the stuff I want to complete in 2010 are, as follows:

  • More cartoons (I want to get back to the drawing board so to speak)
  • Publish a short story (somewhere, anywhere with exception of this blog)
  • Complete a children's book (I have a great idea and I plan to both write and illustrate)
  • Finish a novel (I've got three, yes three, started. All good ideas. I want them to be grand
  • More posts (Believe it or not, I want to write more Eimer Debris entries. I feel this blog has helped hone my writing skills which leads me too...)
  • More 'Stories from Ghetto Kroger' (there's a lot more inside my head)
  • Read even more books (this past year, I was able to read 50 books. I feel that this has also motivated me to get my ass in gear)

Daunting task? Yep. But as I get older I have to challenge myself to not fall into the dead-end dumpster of mundane. Everday I'm seeing a little more and more free time pop up. Not much mind you. But enough to keep my creative juices flowing.

And, I should add, as we speak I'm coaching my kids on their creativity. I'm challenging them to create new things, draw more, play more, imagine more...and watch less television.

I've got the creative whip a crackin'!!!! It's good to be back.

Here's to a great 2010...........for me!!!

Tuesday, July 17, 2007

The Deadliest Copywriter


I work at an ad agency as a copywriter. No, I’m not bragging, I’m making a point here. The typical work-day is 9 a.m. to 5 p.m. - Plus count 1 hour to and from work. I’m not bitching about that. That’s par for the fucking course if you’re working for the man. Wake up, go to work, think, write then do it all again.

Wash. Rinse. Repeat.

I'm heading to the Adirondacks tomorrow on a bonafide four-day hiking adventure. Usually on my trek to the office, I play a game called BALLING. But, today, as I was trudging to work, I started to glance at people's faces instead of women's asses. Everyone - males, females, kids, black, white, yellow, purple - looked beat down by the man. It was a pathetic sight. Then, all of a sudden, I felt pathetic. Then I thought about the Adirondacks and and was pretty excited to get the fuck out of dodge for a week.

Last night, I was watching this documentary/TV show on Discovery Channel called The Deadliest Catch. It’s about these boating crews dropping traps in the middle of the frigid Alaskan waters. They're attempting to hit the lottery in the form of King Crabs.

It’s a cool show and a brutal show. People die out on those fishing boats.

Then I was thinking about dangerous jobs such as crab fishing, being a cop, firefighter or even an underwater welder. The fact that some people wake up in the morning knowing full well they could die at work today.

For some reason, I think that’s cool.

The most dangerous thing that could happen to me on my way to work is a major car accident. I could also get a wrist injury or carpal tunnel from typing too much, but that’s about it.

You read about people that come into work with a gun and start popping people in the head. BLAM! MOTHER FUCKER. BLAM! MOTHER FUCKER. BLAM! Then they blow their own brains out. Now that would definitely mix it up a little bit not to mention spark at least five weeks of conversations at the coffee machine (we don’t have a water cooler). But it’s just not the same as waking up in 20-degree weather and tossing cages off a boat. Knowing that if you get a rope twisted around your ankle and tossed in those frigid waters - you’re going to come out dead.

Fucking cool.

When I was dirt, dirt poor (I still am, but I’ve got a little bit of wiggle room) I always flirted with the idea of switching jobs. In a matter of two months I wanted to be an EMT and drive an ambulance around the city. I wanted to be a firefighter (24 hours on. Two days off). I also wanted to be a park ranger (busting pot growers) and I even considered joining the Army Reserves to pay off bills.

Simply put, I wanted to do something exciting. I wanted to be like those fishing dudes out on the boat. I wanted to be a modern-day cowboy.

But before I could actually pursue one of these professions, I got a call for a copywriting position in Columbus. I was hired. It was good money. The job beat being a sports reporter/photographer (Great job. Shitty Pay). And it was a career, sort of.

But now, I just can’t get my mind off of those fishermen on The Deadliest Catch. They wake up, have a cup of coffee, walk out of their cabin and spit obscenities to the ocean. Some of those guys don't really know – or care - how much money they’ll make at the end of the fishing season. (It all depends on the weight of the catch how much they get paid.) They're just working hard hoping they they stay alive one more day to see if they bring in the big haul.

You know what? I’m going to make a TV series called The Deadliest Copywriter.

A crew will follow me around as I wake up, walk my dog, change my daughter's diaper, eat a peanut-butter and jelly sandwich for breakfast, then drive to work to tackle the world of grammar, headline writing and selling products to you, the consumer. Then they’ll follow me home as I go on a run, make some fucking dinner and floss my teeth and get ready for bed.

Yeah man. The Deadliest FUCKING Copywriter.


Now that's fucking cowboy!