Eimertoons - Flo's Fun Land Coloring Book Page

Soooo, since adult coloring books are all the rage, one of our senior art directors had a brilliant idea to create a Progressive-Themed Adult Coloring book to sell to our more than 26,000 employees via our merchandise site.

She reached out to all of the designers (and myself) to create this one-of-a-kind art. Of course, I threw my hat into the ring. I like a good cartooning challenge.

There were only three rules, it had to (1) Be Fun, (2) Be Progressive, and (3) Be Easy To Color.

For a couple weeks, I couldn't think of anything. I was getting depressed. No ideas were seeping into my noggin.

Then, one weekend, I was organizing our basement and came across one of our kid's children's books called Tickets to Ride, An Alphabetic Amusement created by Mark Rogalski.

I started shuffling through the pages and came across the image near the back of the page where the entire park comes together:

Then, I got an idea. I got an awfully creative, fun idea ...

FLO'S FUNLAND!

(click to enlarge, print out and color!)

Flo Ghostbusters Cartoon

In case you live under a rock, the company I work for created a Ghostbusters-themed TV spot.

No, I didn't have anything to do with it. But don't tell my brother, because I tell him I write all the spots. (Sorry bro!)

In any event, I entered a contest at work to create a Ghostbuster's/Progressive mash-up with your favorite cultural ad icon mixed with the Ghostbusters. I had her battling the "competition".

I didn't win. :(

(click to enlarge)

Anatomy of an Eimertoon - Floism

About a year, or so, ago, our Creative Director asked us to put our illustration/design talents to the test and create some sort of illustration highlighting a Floism - a popular saying from a Progressive Flo Ad.

Well, I chose "I'll Get You A Rental Car" from the following Flo Spot titled 'Chick Flick' which pokes a little bit of fun at the famous rain-soaked scene in 'The Notebook' :

I had an idea that Flo was doing this all the time ... just showing up at different catastrophes around the country and getting people rental cars. I just thought about the different types of accidents people would get into - and then added a little diversity and locales.

I did a rough sketch ... mapping out how this poster could possibly flow (no pun intended). Truthfully, this came together pretty easy after I figured out the five other scenes.

After laying this out, I thought it would be a better idea to highlight the other 'accident's' first and then end the illustration with the shot of Flo standing in the rain with the handsome guy (as seen in the spot above).

And Voila! After a couple of rough drafts (which I can't seem to locate now) I came up with this final drawing, which is proudly hanging in our media room at Campus 2 ...

(click image to enlarge)